O2O Commerce

O2O Commerce in China

Online-to-Offline commerce, or O2O, originally from the States, is defined as a business strategy that draws potential customers from online channels to physical stores. O2O has become a critically important success factor for e-commerce in China. The definition and implementation of O2O in China have further demonstrated the evolvement of this concept.

We, YdTech, define O2O as an integration of online and offline business strategies to draw potential customers to actual purchase behavior. O2O is not a one-way but a two-way strategy. Based on this understanding, we embrace a large room to develop specific business strategies for our clients according to their products or services, target customers, needs, and ambitions.